SkyRise Properties, a real estate developer established in 2010, has become a key player in Miami’s luxury real estate market. With a diverse portfolio of high-end residential and commercial properties, SkyRise is known for creating modern living spaces that cater to an international clientele. Despite their success, SkyRise faced operational inefficiencies due to disconnected systems and lacked a comprehensive approach to managing customer relationships.
Hours delivered back to the business
SOX compliance in Settlement process automation
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For functional release of OBT, RTS and OGS
The Challenges
In 2023, they turned to Nawlabs to implement Salesforce and streamline their operations, aiming to improve their internal processes and elevate the customer experience.
Departmental Disconnect: SkyRise’s sales, marketing, and customer service teams operated in silos, limiting collaboration and visibility across departments.
Fragmented Customer Data: Customer interactions were scattered across multiple platforms, making it difficult for the team to track the customer journey from lead generation to property sale and post-sale service.
Manual Processes: Many critical processes, such as lead scoring, customer communication, and after-sales follow-up, were handled manually, slowing down operations and creating inconsistencies.
What did Nawlabs do
Nawlabs developed a tailored Salesforce solution to address SkyRise Properties’ unique challenges. By integrating multiple Salesforce products, we aimed to foster collaboration, streamline operations, and improve customer insights.
Sales Cloud Implementation & Tableau CRM Integration:
We integrated Salesforce Sales Cloud with Tableau CRM, SkyRise’s website, and major real estate platforms, enabling automatic lead scoring based on language preferences, location, and customer interests. This setup provided the sales team with real-time insights into lead quality and status.
Marketing Cloud Rollout:
Marketing automation became a game-changer with the rollout of Marketing Cloud. Personalized email campaigns, automated SMS notifications, and social media monitoring allowed SkyRise to engage with potential buyers in a more targeted and effective way.
Service Cloud Deployment:
By implementing Service Cloud, we optimized SkyRise’s customer service workflows. This included automating follow-ups on maintenance requests, payment collection, and property management inquiries. The platform allowed customer service teams to quickly address issues and track requests from start to finish.
Experience Cloud-Based Broker Portal:
To simplify broker management, we developed a custom broker portal using Salesforce Experience Cloud. This self-service portal empowered SkyRise’s network of brokers to track leads, manage listings, and collaborate more effectively with the internal sales team.
The Results
SkyRise Properties saw a substantial transformation in their business operations and customer engagement.
- 60% Reduction in Sales Cycle Time: With a more streamlined sales process, the time it took to close deals was reduced from one week to just 2.5 days.
- By using automated lead scoring, SkyRise significantly improved lead qualification, resulting in higher conversion rates.
- Thanks to personalized marketing strategies, SkyRise saw a 75% increase in customer engagement, while the email bounce rate dropped from 25% to just 7%.
- Automated workflows and a unified platform for customer service, sales, and marketing led to more efficient internal operations and faster resolution of customer issues
